Los Angeles Mayor And Entertainment Industry Leaders Launch “LA Collab” Initiative To Increase Latinx Representation In Hollywood

City of Los Angeles
City of Los Angeles

First-of-its-kind effort will work to open doors to Latino creatives in television, film, and digital media

January 13, 2020, LOS ANGELES — Mayor Eric Garcetti today launched LA Collab, an unprecedented effort to connect Latinx talent, executives, and creators to opportunities in the entertainment industry — and double Latino representation in Hollywood by 2030.

According to a report by the Motion Picture Association of America (MPAA), Latinos represent nearly 25% of the box office. Yet a recent study by USC Annenberg showed that Latino representation has been stagnant over the past dozen years, averaging roughly 3% of all leads and co-leads in motion pictures.

In 2020, LA Collab will focus on reversing this trend by helping Latinx talent develop their skill sets and promoting collaborations with Latinx creators and top producers, filmmakers, buyers, showrunners, and industry allies.

Mayor Garcetti co-founded LA Collab alongside Beatriz Acevedo, founder of mitú and president of Acevedo Foundation, and Ivette Rodriguez, president of AEM. Together, they kicked off the initiative with support from more than 50 leaders and organizations, including Eva Longoria, J.J. Abrams, Eli Roth, DeVon Franklin, Jason Blum, and Zoe Saldana. Initial funders include the Mayor’s Fund for Los Angeles, Annenberg Foundation, WarnerMedia, and Endeavor Content.

Several other entertainment leaders from the founding coalition are supporting LA Collab’s mission by providing access and hands-on experience to emerging Latinx creative talent, including Eli Roth, who will support Latinx horror filmmakers via his digital platform, Crypt TV; and Lionsgate’s Pantelion Films and Pantaya, which will actively search for new bilingual voices for their scripted OTT and studio projects.

LA Collab has also secured the following deals for the Latinx creative community:

A finance development deal for a feature script with Endeavor Content
A scripted proof of concept deal with WarnerMedia’s 150
A development deal for a documentary with Shine Global
A podcast development/pilot deal with Southern California Public Radio’s LAist Studios
A blind digital pilot deal with pocket.watch

LA Collab has partnered with The Latino Donor Collaborative (LDC) to complete a report summarizing the group’s achievements over the course of its first year, and track the progress of Latino representation with the development of a first-of-its-kind Database of Latino Working Talent in Hollywood as a master tool for LA Collab’s success.

The LA Collab advisory committee will serve to support and amplify the initiative’s mission and projects. Members include:

Axel Caballero, WarnerMedia, VP, Talent Incubation and Artistic and Cultural Innovations
Deputy Mayor William Chun, Mayor’s Office of Economic Development
DeVon Franklin, Franklin Entertainment, President and CEO
Alexis Garcia, Endeavor Content, Partner
Ruben Garcia, Creative Artists Agency, Executive
Lorenza Munoz, The Academy of Motion Picture Arts and Sciences, Managing Director of Member Relations and Awards
Marlis Pujol, Producer
Genna Terranova, Amazon Studios, Head of Programming and Audience Development
Mary Vernieu, Betty Mae Casting, President

Other LA Collab supporters include:

Blumhouse Productions
Bad Robot
Hello Sunshine
Hispanic Heritage Foundation
National Association of Latino Independent Producers (NALIP)
National Hispanic Media Coalition (NHMC)
Sundance Institute
United Talent Agency
Women in Film

For more information on LA Collab and a full list of partners, please visit lacollab.org.

Content retreived from: https://www.lamayor.org/mayor-garcetti-and-entertainment-industry-leaders-launch-%E2%80%98la-collab%E2%80%99-initiative-increase-latinx